According to Brightfield Group, in Q4 of 2020, cannabidiol (CBD) experienced an increase in awareness. However, despite the increase in awareness, purchasing and loyalty have remained largely the same.

According to Brightfield Group (see infographic below), in Q4 of 2020, cannabidiol (CBD) experienced an increase in awareness. In Q3, only four brands had at least 20% consumer awareness, which increased to 14 brands in Q4, with nearly all the top CBD brands in the U.S. having over 10% awareness. However, despite the increase in awareness, purchasing and loyalty have remained largely the same.

The top brands by awareness according to Brightfield Group are Garden of Life (29.4% awareness), HempFusion (28%), Charlotte’s Web (27.5%), CBD Clinic (26.9%), and HempMeds (25.8%). The CBD brands that saw the best increase in awareness between Q3 and Q4 were CBD Clinic, Diamond CBD, Vitaleaf Naturals, Hemp Bombs, and CBD American Shaman.