Fiber is hot among hemp producers looking for new markets – especially now that prices have bottomed out for hemp flower and biomass.

But the lack of fiber buyers and the sector’s immature supply chain have industry observers warning that hemp growers may get ahead of themselves and end up with yet another glut.

California-based outdoor apparel company Patagonia and the state of Colorado are hoping to help change that by bringing together farmers, machinery manufacturers, textile producers and hemp researchers.

“There’s nothing about political parties in hemp. It’s just a solid business opportunity, a solid environmental opportunity, good for farmers, good for our health, good for the economy, good for sustainability,” Colorado Gov. Jared Polis said in a video Patagonia released about the “Bring Hemp Home” project late last month.